I have been blogging at the Public Strategist for almost exactly ten years now. That’s where I write about things which are more or less to do with public policy (and strategy), sometimes briefly, but often in posts of a couple of thousand words, adding up to almost a quarter of a million words altogether. Over the last five years or so, I have also written over ten thousand tweets as Pubstrat, a compressed public strategist. That ought to be enough for anyone, but every now and then there are things which it occurs to me to write which don’t feel weighty enough for Public Strategist, but can’t easily be squeezed into 140 characters.
So today the public strategist acquires an alter ego, the private tactician. This new blog will be tactical not just as a way of not being strategic, but because it has no strategy. I am not quite sure what I will find myself writing in it, or if I will find myself writing here much at all. In a year, or two, or ten perhaps that will become clear. Or perhaps strategy will never be an emergent property of tactics.