A decade is a long time in digital. Surviving one revolution is not enough any more.
There’s a small online music retailer called Crotchet. Its website offers a huge and eclectic range, intelligently curated. I have been buying CDs there on and off for 15 years or more.
Today I got an email confirming that a disc from my latest order is in the post. At the bottom was a terse announcement that the business is closing. The website has vanished, leaving only a longer version of the same announcement. The owners are apparently retiring. They haven’t sold, perhaps couldn’t sell, the business as a going concern.
I don’t know the story behind that, but I can make some guesses. Having eaten many of the physical locations where people used to buy music, the web is now consuming businesses, such as Crotchet, which had dematerialised the shop but still sold the product in physical form.
I don’t really want to buy CDs any more. They used to be an efficient way of moving data, but now they’re not. Buying the data not the disc is increasingly common and increasingly attractive. But even that is becoming old fashioned in a works of instant availability streaming.
The design of Crotchet’s website never really changed. What they were selling last month is fundamentally what they were selling a decade ago. That used to be enough for businesses to cascade through the generations. It’s not any more.
Perhaps this is my last CD.